Odoo CRM vs SuiteCRM: Which Will Drive Your Business Growth?

When choosing CRM software, should your focus be on long-term scalability, integration, or customization? Let’s try to find how Odoo CRM vs SuiteCRM stacks up against each other. Both platforms offer distinct advantages, but understanding their strengths from a business perspective is essential in deciding which fits best for your organization.

Odoo CRM is part of a comprehensive ERP software suite that improves customer relationships and streamlines business processes. Learning how to use Odoo CRM step by step is crucial for businesses looking to enhance their customer management. Odoo CRM integrates seamlessly with accounting software, inventory management, project management, and other business management tools, making it a robust solution for efficient operations.

SuiteCRM is designed to optimize key business processes such as sales, marketing, and customer support. It offers a range of features like customizable modules, lead management, contact management, reporting, and workflow automation.

But which will emerge as the greatest value for your business? A study by PeerSpot reveals that Odoo CRM’s market mindshare has risen to 3.8%, a notable increase from 0.9% in the previous year. Meanwhile, SuiteCRM’s mindshare has grown to 0.3%, up from 0.0% last year.

With these shifts in the CRM industry, the real question is which platforms offer the scalability, integration, and customization required to manage customer data and improve efficiency across your company.

Let’s dive in-depth into the comparison of Odoo CRM vs SuiteCRM software, and explore which solution offers the right set of key features for your business’s unique needs.

What is Odoo Customer Relationship Management (CRM)?

Odoo CRM is an open-source enterprise resource planning system developed by the ERP suite Odoo. The CRM module allows users to manage their sales pipeline, view all customer interactions, and improve sales pipeline management.

With all these features, flexibility, a friendly user interface, and seamless integration of other modules like Marketing, Manufacturing, Accounting, and Inventory management, it is an all-in-one application for its users.
If you want to explore Odoo CRM in more detail, check out our comprehensive Odoo CRM guide for an in-depth overview and practical insights.

Top 8 key features of Odoo CRM

Odoo CRM provides a comprehensive set of features designed to streamline sales processes, improve customer relationship management, and enhance team productivity. Here’s a closer look at its key features:-

1. Lead and opportunity management

Odoo CRM software helps businesses automate lead generation and scoring, making it easier to prioritize prospects. It also simplifies the process of converting leads into actionable sales opportunities with just a few clicks.

2. Pipeline management

The module provides an intuitive Kanban board view that allows users to manage their sales pipeline visually, track activities, and move opportunities through customizable stages, ensuring streamlined sales workflows.

3. Contact and account management

With a centralized database, Odoo CRM software organizes client data, enabling businesses to keep track of interactions, preferences, and communication history for every contact or account.

4. Integration with other Odoo apps

The CRM integrates seamlessly with other Odoo modules, such as Manufacturing, Accounting, and Inventory management, allowing businesses to create a cohesive and efficient workflow across departments.

5. Automation and scheduling

Users set automated follow-up actions for leads and tasks, schedule meetings and calls directly within the app, and integrate these schedules with personal or team calendars.

6. Reporting and analytics

Businesses access real-time sales reports and analytics, helping them gain insights into sales performance, team productivity, and revenue trends. Customizable dashboards make monitoring KPIs straightforward.

7. Third-party integration

Odoo CRM extends its capabilities through APIs and external app integrations, allowing businesses to connect it with tools such as email integration to Odoo CRM, chat platforms, and marketing automation software.

8. Mobile access

CRM software offers mobile-friendly features that enable users to manage sales pipelines, log activities, and track progress from any location using their smartphones or tablets.

For a more detailed exploration of features, be sure to check out our blog on key features of Odoo CRM, which provides an in-depth summary of all the essential features.

What is SuiteCRM?

It is an open-source customer relationship management platform that offers excellent tools to efficiently manage the sales, marketing, and customer support chain. It was created as a fork of SugarCRM Community Edition, expanding on its capabilities to provide a more feature-rich and customizable platform.

Small and medium-sized businesses widely use SuiteCRM, which is also capable of handling the needs of larger enterprises. Additionally, it allows users to modify and extend its functionality, ensuring that it can be tailored to meet specific business requirements.

Top 7 key features of SuiteCRM

SuiteCRM offers a wide array of features to help businesses streamline their operations and enhance customer engagement. Below are the top 7 features of its core functionalities.

1. Sales management

SuiteCRM software provides tools to effectively manage the entire sales process, from capturing leads to closing deals. Users track opportunities, create detailed quotes, and manage the progress of each sale.

2. Marketing automation

With SuiteCRM, users create and manage sophisticated marketing campaigns, track responses, and measure campaign success using built-in analytics.

3. Workflow automation

SuiteCRM’s workflow automation engine allows businesses to set up custom workflows. It helps automate repetitive tasks, such as sending follow-up emails or assigning tasks to team members based on specific conditions.

4. Reporting and dashboards

The platform offers an advanced user interface for reporting capabilities, enabling users to generate detailed reports on sales, customer interactions, and team performance. Its customizable dashboards provide visual insights to help businesses monitor their goals.

5. Customization and flexibility

SuiteCRM offers vast customization options to modify module layouts, fields, and relationships to suit their unique business processes, all without requiring extensive technical expertise.

6. Third-party integration

Businesses extend SuiteCRM’s functionality by integrating it with third-party tools, such as Outlook, MailChimp, and payment gateways. This helps enable smooth workflows across different applications.

7. Open-source community

SuiteCRM benefits from a large, active community of developers and contributors who continuously enhance its features, ensuring that users have access to regular updates and innovations.

Odoo vs SuiteCRM- Essential Features Comparison

Selecting the right CRM can transform your specific business needs and improve sales workflows. Odoo CRM offers robust ERP integration for end-to-end business management, while SuiteCRM is an open-source CRM focused on flexibility and core features. Here’s a side-by-side comparison to help you decide.

Features	Suite CRM	Odoo CRM
Open-source	Yes	Yes
Pricing	Free and open-source	Free and paid
Hosting types	Self-hosted	Cloud and self-hosted
Lead management	Yes	Yes
Sales automation	Yes	Yes
Email marketing integration	Yes	Yes
Inventory management	No	Yes
Project management	No	Yes
Accounting integration	No	Yes
Contact management	Yes	Yes
Reporting and analytics	Yes	Yes
ERP integration	No	Yes
E-commerce integration	No	Yes
User-friendly interface	Moderate	Yes
Marketing automation	No	Yes
Live support	No	Yes (Paid)
Community support	Yes	Yes
Customer portals	Yes	Yes
Document management	Yes	Yes
Multi-language support	Yes	Yes
Customization option	Yes	Yes
Third-party integrations	Yes	Yes
Scalability for large enterprises	Limited	Extensive

Odoo CRM has broader functionalities beyond CRM, especially in areas like inventory management, project management, accounting, and ERP integration. So, if you are looking for all-in-one business management software then choosing the Odoo CRM will be the best fit. However, SuiteCRM is the best choice for users whose specific focus is on CRM with extensive customization options.

SuiteCRM and Odoo – Pricing Comparison

Pricing is a crucial consideration for anyone when choosing between Odoo CRM and SuiteCRM software. We have broken down the pricing of each platform so you better understand and make an informed decision.

Odoo’s flexible pricing plans

Odoo provides flexible pricing options to suit varying business needs, whether you’re just getting started or looking for more customized ERP software. Here’s a breakdown of Odoo’s pricing models:

Free start with Odoo CRM

CRM software is free when you use it as a standalone app. You can also test any other Odoo app for 15 days before committing to a paid plan. With CRM software, you efficiently manage consumer data, streamline sales workflows, and improve contact management without any upfront costs.

Standard plan

This plan is perfect for businesses looking for robust functionality in the cloud with an intuitive user interface.

• Price: $24.90 per user/month (billed annually) or $31.10 per user/month (billed monthly)
• Access to unlimited apps in the cloud, including features for inventory management, sales, and project management
• It includes Odoo’s core features, which are the convenience of cloud hosting and help startups and large enterprises alike streamline business processes.
• The user-friendly interface and customizable options allow for easy adaptation to specific business needs.

Custom plan

Designed for businesses needing advanced customization, on-premises hosting, and greater flexibility.

• Price: $37.40 per user/month (billed annually) or $46.80 per user/month (billed monthly)
• Offers unlimited apps in the cloud and on-premises hosting options
• Ability to build custom modules and integrate third-party integrations with accounting software, sales tools, and other applications
• Extensive customization allows businesses to tailor the platform to their specific business needs, including lead management and sales team workflows.

Whether starting with a single app or hosting Odoo on your premises, Odoo’s pricing provides the tools needed for business growth and efficiency. Leveraging Odoo CRM offers an excellent balance of cost-effective solutions with an open-source nature for businesses of all sizes. Read our blog on a detailed Odoo CRM review for a deeper dive into Odoo’s platform and pricing, and learn how to manage your sales, inventory, and projects effectively from a single place.

SuiteCRM pricing structure

SuiteCRM is flexible, free, open-source CRM software with paid services for various business needs. It includes support services, consultancy and implementation, SuiteCRM hosted, SuiteCRM migration, and enterprise verification services. Some of the services require custom quotes: consultancy and implementation, SuiteCRM migration, and enterprise verification services.

The following is a list of standard rates for SuiteCRM hosted and support services that do not require a custom quote.

SuiteCRM hosted

SuiteCRM also offers three-tier hosting options for companies that would rather not host SuiteCRM on their servers, addressed to different business demands.

• Starter:- £100.00 P/M (Recommended for 1-10 Users)
• Business:- £400.00 P/M (Recommended for 5-50 Users)
• Premium:-£600.00 P/M (Recommended for 10-150 Users)

Note: If you bill the subscription annually, VAT charges will be excluded.

SuiteCRM support services

SuiteCRM has provided four levels of paid support to meet the needs of organizations requiring more direct assistance. The packages ensure faster response times and services.

1. Silver

• £3,000 + VAT (1 Nominated portal user)
• 20 Support Hours
• Standard SLA response times

2. Gold

• £4,500 + VAT (2 Nominated portal users)
• 30 Support Hours
• Standard SLA response times

3. Platinum

• £7,500 + VAT (6 Nominated portal users)
• 50 Support Hours
• Standard SLA response times

4. SuiteASSURED

• £POA (Unlimited portal users)
• Bespoke Care Hours
• Enterprise-level SLA response times

Note:  Additional nominated portal users are available for £250 per year, and extra support hours can be purchased in 10-hour blocks for £1,500.

What are the Pros and Cons of Odoo CRM?

When considering Odoo CRM software for your business, it’s essential to weigh both its positives and drawbacks. Find out the pros and cons associated with Odoo CRM.

Pros	Cons
Seamless integration & customization: Odoo CRM’s purchase module excels with its seamless integration across other modules. It offers high customization potential and a user-friendly interface.	Complex initial setup: Offering more training modules can enhance the support service.
Unified interface for managing operations: Provides a centralized interface for managing interconnected applications.	Lack of process restrictions: Odoo CRM’s flexibility sometimes needs an expert for a more structured and restricted process flow.
User-friendly & efficient UI/UX: Comes with an easy-to-use interface with a consistent template, a lightweight design, and visual dashboards.

What are the Pros and Cons of SuiteCRM?

SuiteCRM for your business needs requires careful consideration of both its strengths and limitations. Below is a summary of the key pros and cons of SuiteCRM. Have a look!

Pro	Cons
User-friendly interface: SuiteCRM features an intuitive, easy-to-navigate interface, making it accessible for users without a technical background and allowing teams to adopt and utilize the system quickly.	Limited integration options: Compared to proprietary CRM systems, SuiteCRM has fewer out-of-the-box integration options, which may limit seamless connectivity with third-party applications and tools.
Strong community support: SuiteCRM benefits from a large, active community that contributes to its continuous development. Regular updates and improvements ensure the platform remains current and reliable.	Complex setup process: Setting up SuiteCRM can be challenging, especially for businesses with more complex requirements, as technical expertise may be required to configure the platform correctly.
Open-source and customizable: SuiteCRM software is an open-source platform that offers extensive customization options. Businesses tailor features and modules according to their unique needs and workflows.	Customization resources required: To fully customize and maintain SuiteCRM, businesses may need additional resources or expert assistance, particularly for advanced features or ongoing system updates.
Budget-friendly CRM software: SuiteCRM is a free, open-source CRM That provides an affordable solution for small businesses and startups looking to manage their customer relationships without the high costs of proprietary systems.	Basic reporting and analytics: SuiteCRM’s reporting and analytics features are more limited than those of other advanced CRM solutions, making it less suitable for organizations that require in-depth data analysis and reporting capabilities.

Which to Choose Odoo vs SuiteCRM?

Choosing between Odoo CRM and SuiteCRM comes down to your business’s specific needs, budget, and customization goals. Both CRM platforms are packed with powerful features, but Odoo stands out by offering an integrated ERP system with tools beyond CRM—think website building, HR, inventory, invoicing, and employee management—features that SuiteCRM doesn’t provide without requiring an additional price.

For businesses that require a complete, all-in-one solution that spans Sales, HR, Marketing, and Accounting, Odoo CRM is the best option to go with, as it simplifies business operations and improves process efficiency. 

However, if you’re looking for a highly flexible, open-source platform that can be tailored to your exact needs, SuiteCRM may be the perfect fit. It offers deep customization potential with expert resources.

At Growsherpa, our expert CRM consultants are here to assess your unique business requirements and guide you in selecting the CRM solution that best fits your objectives, growth plans, and technical capabilities. 

Let us help you make the smartest choice for your company’s future, whether you’re looking to manage customers more effectively or streamline employee operations.