Odoo CRM vs HubSpot: In-Depth Comparison for Businesses

Are you struggling to choose Odoo CRM vs HubSpot for your business? In a market flooded with CRM solutions, finding the right business management software is essential to align with your unique business needs. 

Odoo and HubSpot are among the most popular choices, with HubSpot serving over 228,000 customers worldwide and Odoo’s user base surpassing 12 million. Both platforms offer distinct features that cater to different business models, making them powerful tools for improving customer relationships and lead management.

Odoo stands for On-Demand Open Object and offers a comprehensive suite of business management software. It is ideal for businesses seeking an all-in-one solution for managing business processes like sales, inventory management, project management, and even e-commerce. In contrast, HubSpot focuses on small businesses and strongly emphasizes inbound marketing efforts, leads, and customer service through its user-friendly, intuitive interface.

In this comparison, we’ll explore Odoo CRM vs HubSpot in-depth, covering key differences in features, pricing, pros and cons, and more. By examining these aspects, you’ll be able to make an informed decision about which CRM solution best supports your specific business needs and goals.

Introduction to Odoo CRM

Odoo CRM is an open-source, modular solution that’s part of the larger Odoo ERP and caters to businesses of all sizes. Known for its customization, Odoo CRM enables companies to manage lead generation, meeting scheduling, nurture customer relationships, and streamline sales processes through its flexible, user-friendly interface.

A key strength of Odoo lies in its seamless integration with other Odoo business applications—like Project Management, Inventory Management, and Marketing Automation—allowing businesses to build a fully integrated CRM and ERP ecosystem.

Odoo’s open-source nature means users can modify the source code or add additional modules, offering high adaptability for specific business needs. However, for a deeper understanding of how to use Odoo CRM effectively, explore our comprehensive Odoo CRM guide.

Key features of Odoo CRM

• Opportunity and lead management: Track and nurture leads through an intuitive sales pipeline with visual stages for easier navigation.
• Pipeline analysis: Use sales analytics and key metrics to gain insights, improve decision-making, and boost conversion rates.
• Customization & flexibility: Add custom fields, integrate third-party applications, and modify workflows to suit unique business needs.
• Seamless email integration: Integrate email clients with Odoo for streamlined communication and allow you to manage leads, opportunities, and customer interactions directly from your inbox.
• Integration with Odoo apps and third-party tools: Easily connect with other Odoo business applications, like Accounting and Project, to create a centralized, efficient management system.
• Custom reporting & analytics: Real-time analytics for rapid growth in terms of tracking key metrics, sales performance, and making data-driven decisions.

Odoo CRM is a robust choice for businesses desiring customizable, integrated CRM solutions with more advanced features. Known for its scalability and flexibility, Odoo CRM key features include seamless sales pipeline management, detailed reporting, marketing campaign automation, and tools to optimize overall business performance.

Introduction to HubSpot CRM

HubSpot CRM is a cloud-based, user-friendly platform created by HubSpot. It is well-known for its integrated marketing, sales, and customer service tools and is designed for small—to mid-sized businesses. 

HubSpot offers a free plan with essential CRM features and an option to scale through premium sales, marketing, and service hubs. This supports a holistic approach to inbound marketing and customer relationship management.

HubSpot’s intuitive interface and marketing automation capabilities make it ideal for businesses looking to manage customer interactions, automate marketing campaigns, and streamline sales processes.

HubSpot CRM excels in usability and automation, enabling sales teams to manage contacts, track deals, and automate repetitive tasks.  It also features strong lead and email marketing tools that help businesses effectively engage customers. By providing insights into customer behavior, HubSpot CRM allows teams to optimize sales pipelines and align their marketing strategies to enhance customer acquisition and retention.

Key features of HubSpot CRM

• Contact and lead management: Centralized database for organizing and tracking customer interactions, accessible to all team members.
• Sales pipeline management: It allows businesses a visual pipeline to manage and advance deals through various stages, providing visibility into sales processes.
• Marketing and sales automation: Helps to automate sales and marketing processes like social media posts, social campaigns, lead assignments, and follow-up tasks to enhance lead nurturing and save time.
• Integration with HubSpot’s marketing & sales hubs: Full-funnel approach from lead generation to customer service through seamless integration.

HubSpot CRM’s ease of use, strong automation tools, and scalability make it ideal for businesses seeking a free CRM that grows with them. It is particularly suited for enhancing customer experience while optimizing sales workflows.

Key Features Comparison – Odoo CRM vs HubSpot CRM

In this comparison, we explore the key functionalities of Odoo CRM and HubSpot CRM, highlighting how each can support your business needs and drive sales growth. Looking for comprehensive customization, seamless integration, or advanced automation, understanding the differences between Odoo and HubSpot will help you make an informed decision for your business.

Features	Odoo CRM	HubSpot CRM
Open-Source Architecture	Yes, it allows customization and flexibility.	No, proprietary platform. It is not an open-source platform.
Modular Design	Yes, it integrates with various Odoo modules.	No, primarily focused on CRM functionalities.
Lead Scoring and Segmentation	Advanced lead scoring based on interactions and demographics.	Basic lead scoring is available in HubSpot CRM.
Smart Automated Actions	Yes, intelligent triggers for routine tasks.	Limited automation features for smart and automated actions.
VoIP Integration	Integrated VoIP capabilities for calls within the CRM.	Separate integration is required for VoIP calls.
Customer Portal	Yes, a self-service portal for customers is available.	No dedicated portal is available for customers.
Dynamic Dashboards and Reporting	Advanced and real-time insights with customizable dashboards for efficient use.	Standard reporting features are available which is not efficient in detailed reporting.
API Integration	Robust API for external application connectivity.	Limited API capabilities for external application connectivity.
Lead Generation from Social Media	Integrates with Zapier for lead generation.	Basic social media tools are available.
Sales Pipeline Management	Visual Kanban view with advanced filters to manage the sales pipeline.	Kanban view is available but less customizable for sales management.
Activity Management	Schedule tasks and set reminders to keep the actions in flow.	Task management is available instead of activity management.
Email Integration	Seamless email integration tracking with email campaigns.	Integrated email tracking tools for efficient communication records.
Contact Management	Comprehensive contact management with detailed profiles of clients, users, and sales representatives.	Strong contact management features to manage the contact information separately.
Task Automation	Odoo CRM provides a feature to automate follow-ups and reminders.	Workflow automation is available for better task management.
Mobile Apps	Mobile app for CRM access on the go.	A mobile app is available for sales and marketing only.
Collaboration Tools	Built-in tools for team collaboration.	Collaboration features like comments and mentions.
Customization Options	Highly customizable fields and workflows.	Custom properties are available but less flexible.

HubSpot and Odoo – Pricing Comparison

Pricing is a crucial consideration when selecting CRM systems alongside features and capabilities. Odoo and HubSpot CRM each have distinct pricing structures designed to accommodate different company sizes and budgets.

Odoo pricing structure

Discover the flexible pricing options Odoo offers for businesses of all sizes. Whether you’re starting with one app or need a fully customized ERP solution, Odoo provides transparent pricing plans tailored to your business needs.

Aspects	One App Free Plan	Standard Plan (billed annually)	Custom (billed annually)
Cost	$0	$24.90 per user / per month /	$37.40 per user / per month
Try for free	Free forever/unlimited users	15-days free trial	15-days free trial
Contract type	None	Monthly and annually	Monthly and annually
Other Odoo apps	1 free app	All apps	All apps
Hosting type	Odoo online	Odoo online	Odoo online / Odoo.sh / on-premises

HubSpot pricing structure

HubSpot’s services are comprehensive and organized into five different hubs. Each hub is tailored to specific departments within a client-focused business: marketing, sales, service, content, and operation. With a free version and three paid plans (Starter, Professional, Enterprise), each hub offers a wide range of features, ensuring that all your business-specific needs are met.

HubSpot Hubs	Free Tools	Starter (billed annually)	Professional (billed annually)	Enterprise (billed annually)
Sales	US$0	US$15/mo/seat	US$90/mo/seat(Additional seats start at $45/mo)	US$150/mo/seat(Additional seats start at $75/mo)
Marketing	US$0	US$15/mo/seat	US$800/mo	US$3,600/mo
Service	US$0	US$15/mo/seat	US$90/mo/seat	US$150/mo/seat
Content	US$0	US$15/mo/seat	US$450/mo(Additional seats start at $45/mo)	US$1,500/mo(Additional seats start at $75/mo)
Operation	US$0	US$15/mo/seat	US$720/mo(Additional seats start at $45/mo)	US$720/mo(Additional seats start at $45/mo)

What are the Pros and Cons of Odoo CRM?

Odoo CRM offers a modular and customizable structure that allows businesses to integrate various functions and third-party applications to meet diverse needs. However, like any CRM system, it presents both strengths and limitations, especially when considering key differences in scalability and customization for specific needs such as e-commerce. If you want to get started and maximize its potential, check out our guide on how to use Odoo CRM.

Pros of Odoo CRM	Cons of Odoo CRM
Open-source architecture: Highly customizable for businesses, allowing custom modules and features.	One free app: The free community version offers only one app or module.
Cost-effectiveness: Free community version for businesses and competitive prices of enterprise.	Customer support: Limited support on lower-tier plans, with faster responses only on higher plans.
Seamless integration: Integrated smoothly with other Odoo apps and third-party tools.	Limited discount: Discount on annual plans is only available for the first year.
Easy customization: Offer no-code customization and full code access for developers.

Odoo CRM offers a robust, free version with extensive integrations and easy customization for small to medium-sized businesses. However, lack of customer support for free users, and limited discounts on enterprise plans.

What are the Pros and Cons of HubSpot CRM?

HubSpot CRM provides a streamlined approach to inbound marketing and customer relationship management, with powerful marketing automation features that support a variety of business workflows. However, while HubSpot CRM offers substantial benefits, it’s essential to weigh both its advantages and limitations for businesses with specific needs.

Pros of HubSpot CRM	Cons of HubSpot CRM
Free demo: Offers a comprehensive free CRM with features like contact management, deal tracking, and reporting.	Costly support plans: Support is expensive, with comprehensive help only at higher pricing tiers.
1500+ app integrations: Integrates seamlessly with over 1500 apps, aligning sales, marketing, and customer service.	No live support for free users: Free users lack access to live support, limiting troubleshooting help.
24/7 customer support: High-quality support and HubSpot Academy resources to maximize CRM potential.	Consistent bug issues: Persistent bugs can affect performance and disrupt workflows.
Efficient data management: Robust reporting and analytics tools for tracking KPIs across all business functions.

HubSpot CRM offers a robust, free solution with extensive integrations and 24/7 customer support, making it ideal for small businesses. However, its costly support plans, lack of live support for free users, and occasional bugs can be drawbacks.

Which to Choose Odoo vs HubSpot CRM?

Choosing between HubSpot and Odoo CRM depends largely on your specific business needs, budget, team structure, and future growth plans. Here’s a side-by-side comparison of both to help you make an informed decision.

Choose Odoo CRM if:-

• You need an affordable, highly customizable CRM that can grow with your business.
• One app is free for one user. Choose if you are a startup or small business seeking to explore CRM effectiveness.
• You want a broad range of business management software beyond CRM.
• You want a user-friendly interface with flexibility and scalability.
• You’re an industry with unique or complex business operations requiring extensive customization.

Choose HubSpot CRM if:-

• You’re a startup, a small business, or a team focused on improving sales and marketing alignment.
• You want strong sales and marketing features.
• You’re looking for a CRM with an excellent free plan and are prepared to invest in premium tiers if needed.
• You value customer support, comprehensive training resources, and an easy-to-implement solution with a low barrier to entry.

Both CRMs have strengths in different areas, so understanding your team’s requirements and long-term goals will be key to making the right choice. If you need flexibility and control over your CRM, Odoo might be the better fit. If ease of use, sales, and marketing integrations are top priorities, HubSpot could be the ideal solution.