A Complete Guide to Odoo CRM [Benefits + Features + Cost]

Managing customer relationships effectively is vital for driving sales and boosting long-term growth. Whether you are a startup looking for your first CRM or an established brand seeking to optimize your sales pipeline, this guide will help you with the best CRM embraced worldwide. 

According to Statista, the CRM software market is forecasted to reach US$89.03bn in 2024 and grow by 10.34% from 2024 to 2029. It is expected to reach a market volume of US$145.60bn by 2029.

Odoo CRM is a globally embraced solution that is trusted for its power and all-in-one functionality. Its reliability is a critical factor in its widespread adoption, and it helps businesses of all sizes streamline their sales strategy, proving its effectiveness.

If you’re ready to take the next step, dig deeper to learn how Odoo CRM transforms your customer relationships and sales management.     

What is Odoo CRM?

Odoo CRM is a customer-centric tool for managing customer relationships, from tracking leads to streamlining sales planning and processing. It is user-friendly and versatile, and it manages all business sales needs.

CRM increases the business’s efficiency in managing close opportunities, and following up with customer communications across channels. It is fully integrated with various modules, such as sales, email marketing, and invoices, which makes it a centralized platform for managing sales operations with a single, all-in-one solution.

Odoo CRM’s intuitive interface and customizable features make it valuable for businesses of all sizes. It is a complete solution for managing the customer lifecycle, from lead generation to deal closure and beyond.

What are the Benefits of Using Odoo CRM?

Implementing Odoo CRM offers benefits such as automation, seamless integration with other Odoo modules, real-time data access, and customization flexibility to enhance business operations and customer relationships.

Here are the top 7 benefits of choosing Odoo CRM for your business

1. Increase lead conversion and revenue growth
   By implementing Odoo CRM solutions, businesses improve lead conversion rates and maximize revenue generation opportunities. The CRM system itself enhances lead management by automating follow-ups, task assignments, and nurturing processes.
2. Enhance customer relationship management
   Odoo CRM allows organizations to deliver personalized customer interactions by incorporating customer data into a centralized system. It supports long-term customer retention by providing easy access to historical interactions, ensuring consistency in service delivery, and facilitating proactive engagement strategies.
3. Optimize sales workflow and operational efficiency
   By implementing, Odoo facilitates streamlined sales processes by automating everyday tasks and enabling lead prioritization. This reduces manual efforts, leading to shorter sales cycles and enriched productivity. By concentrating resources on high-value activities, businesses enhance overall operational efficiency.
4. Data-driven insights for enhanced decision-making
   Integrating this system into your business provides actionable insights into sales performance, customer behavior, and market trends. The real-time data this software provides helps businesses make informed decisions and enables accurate forecasts of revenue growth.
5. Improve internal collaboration and transparency
   Teams collaborate more effectively by accessing all sales data, including up-to-date customer information, deal statuses, and task progress, in a single, centralized platform.
   Keeping all the data in a single place fosters transparency and facilitates coordinated efforts across departments, which leads to higher team productivity.
6. Ensuring regulatory compliance and minimizing risk
   Odoo CRM helps businesses secure regulatory compliance by ensuring customer data and following interactions in a transparent, auditable manner. The platform’s robust security standards reduce the risk of data violations and legal liabilities, specifically in industries where data privacy is vital.
7. Cost-effective platform for managing business operations    
   Odoo CRM is known for its affordability compared to other CRM solutions available in the market. With various pricing tiers based on features, businesses choose a plan that fits their budget while still gaining access to essential tools for customer relationship management.

Discover the unique capabilities of Odoo CRM in our in-depth Odoo CRM features list, detailing core functionalities from lead management to advanced analytics.

What are the Key Features of the Odoo CRM System?

Here are the 7 top essential features that collectively make it the best platform for customer relationship management. Have a look!

1. Centralized platform for customer data management
   By implementing Odoo CRM, businesses consolidate all customer information in a single database, including contacts, communication history, and follow-up emails. 
2. Effective and efficient lead management
   The platform allows businesses to lead nurturing, predictive lead scoring, geoIP, live chat, deduplication, and tracking from various sources. It consists of features like automated lead scoring and follow-up reminders that help prioritize leads.
3. Sales pipeline management
   Odoo CRM provides tools for managing the nearest opportunities through the sales pipeline. Users track the status of each opportunity, forecast revenue, and analyze performance metrics to optimize sales strategies.
4. Customer interaction tracking
   All interactions with customers, such as emails, calls, and meetings, are logged within the system. These comprehensive records help the sales representative manage and maintain a complete history of communications. Additionally, Odoo CRM email integration is a plus for keeping all the records from the different funnels.
5. Actionable sales analytics in real-time
   With Odoo CRM’s robust and data-driven analytics capabilities, businesses generate reports on sales activities, customer interactions, and lead conversion rates in real-time. 
6. Integration with other Odoo apps
   With this efficient CRM platform, businesses effortlessly integrate other Odoo modules such as inventory management, accounting, rental, social media, and manufacturing.
7. Mobile accessibility
   In this mobile-first world, everyone is seeking a solution that allows mobile devices to operate. Odoo CRM is a cloud-based platform that enables users to access the software from anywhere via mobile devices.

Curious how Odoo CRM stacks up against other leading platforms? Check out our detailed comparison of Odoo CRM vs Salesforce.

What is the Price of Odoo CRM?

The price of Odoo CRM is USD 24.90 for the standard version and USD 37.40 for the custom or enterprise version if chosen yearly.

Additional associated prices depend upon the users and apps/modules you work with.

Additional Costs:

• Customization:
  The Odoo CRM price varies based on the project complexity or if you need extensive customization or additional development services.
• Implementation and consulting:
  The cost of Odoo CRM implementation depends upon the Odoo development company or consulting you choose for your project.

However, to accurately estimate the cost of Odoo CRM implementation, it’s best to consult with an Odoo development partner like GrowSherpa for a tailored pricing plan based on your business needs.     

How to Build Odoo CRM – 8 Proven Steps

When it comes to Odoo CRM setup, it requires careful planning and implementation processes. These essentials help align your business goals perfectly. Follow the below process to build a scalable and efficient Odoo CRM.

1. Requirement gathering

The initial step of building Odoo CRM requires defining the business objective for your CRM. It involves:-

• Assessment of Business: Here, you have to identify the key functions that your CRM should help you with. For example, it manages leads, segments customers, and tracks sales pipelines.
• Input of Stakeholders: Engage your team members from sales, marketing, and support to comprehend the specific requirement.
• Key Metrics: Within this, you have to define all the KPIs you need to track with your CRM. It could be lead conversion rates, customer retention, and sales cycle length.

All the above business objectives assist in proper planning, which ensures that the system you are building will be flexible enough to grow with your business.

2. Installation and system setup

There are several ways to install and deploy the Odoo customer relationship management system. The choice depends on your business infrastructure, budget, and scalability needs.

Odoo CRM on premise installtion

It is an ideal installation for businesses that require complete control over their data and IT infrastructure. Within the on-premise installation or Odoo CRM self-hosted method, you have greater control over security, data storage, and software customization.

Cloud-based (SaaS)

For businesses who are looking for hassle-free and cloud-hosted solutions, Odoo’s Software-as-a-Service (SaaS) model is a popular option. In the SaaS version:

• There is no need to manage infrastructure.
• Odoo handles the automatic updates.
• Based on your business size, it has a flexible subscription platform.

Odoo.sh – Managed hosting platform

It is a dedicated cloud platform designed to provide flexibility for businesses that require more control over custom development, testing environment, and staging without handling infrastructure management.
The key advantages of Odoo.sh are-

• Managed hosting environment with Git integration.
• Provide easy development changes and deployment of custom modules. 
• Supports performance monitoring, automatic backups, and scalability.
• It is a great installation option for businesses that need development flexibility with reliable hosting.

With this Odoo.sh installation setup, businesses leverage the flexibility of custom development and the convenience of cloud solutions.

3. Configuration and customization of CRM

After installing the Odoo CRM, the next crucial step is to customize and configure the system based on the operational needs and sales process.

Customization of sales pipeline

Here, start by setting up the stages of your sales to reflect your specific sales order cycle (e.g., lead, qualified, proposal sent, won). Customizing your sales pipeline ensures that your team members or stakeholders have a clear and organized process for moving leads from the initial phase to the last.

User roles and permissions

Define user roles and assign permissions to ensure a secure and efficient collaboration process across the team. It also helps to access the relevant CRM section for specific assignees. 

Custom fields and automation

In this step, add the custom fields to capture the specific data points and set up workflow automation, such as,

• lead scoring, 
• automated follow-ups, 
• task reminders for sales representatives.

By configuring and customizing Odoo CRM, you adapt it to your exact processes and ensure it aligns with your operation mode.

4. Odoo CRM integration with other business functions

Here, you can integrate other essential business modules into your Odoo CRM. It helps to facilitate all the vital data in a single place. Below are some key integrations to your CRM.

• Sales: If you connect your CRM with the sales orders and quotation to manage the entire customer lifecycle from generation of lead to closer.
• Marketing Automation: Integrate this business module with CRM to track campaign performance and automate marketing workflows to nurture your leads.
• Accounting: Simplify your invoicing and financial reporting by connecting your sales data feeds to the accounting module.
• Inventory Management: By integrating your CRM module with inventory management, you can improve the alignment between sales and product availability.

The holistic integration capabilities of Odoo CRM help businesses create a unified platform for operating on all aspects of customers and sales processes.

5. Data migration and validation

If you are migrating from another CRM or database to Odoo CRM, you must ensure proper data migration. Here, you can check a data migration from Zoho to Odoo CRM.

Data Import: Using the import option from Odoo CRM, you can migrate all our data from another CRM. It includes customer records, lead data, and sales history.

Data Cleansing: During the migration process, you must clean, validate, and map the data. Ultimately, this is responsible for managing duplications and inconsistencies.

The proper and accurate migration and validation process ensures that your CRM is built on accurate, actionable data from the start to last.

6. Workflow automation and task management

Automating your workflow and task management helps to increase efficiency within the Odoo CRM. This includes:

• Based on criteria like geography and industry, you can automate the lead assignments.
• Odoo CRM offers a feature to automate your email and notifications to follow up with the leads.
• According to the progress of the deal, create the task for your sales representations.

The automation of workflows and task management assists in reducing manual workloads and allows the sales teams to focus on closing deals.

7. Training and testing

When it comes to launching your Odoo CRM systems, ensure thorough testing and user training.

• End-to-end testing: Simulate all the common sales scenarios to make sure the system functions as expected.
• User training: It is recommended that you provide efficient training to operating representatives of your CRM system on everything from lead tracking and reporting to automation.

Ensure the training and testing phase of your CRM to your representative, who is responsible for ensuring a smooth adoption and optimizing your team’s ability to use the CRM system effectively.

8. Continuous maintenance and optimization

After going live with your Odoo CRM system, regular monitoring and optimization are essential. Here, gather all the information like user feedback, monitor system performance, and regularly review your KPIs. As your business evolves, make sure to:

• Update all your sales stages and workflows.
• Ensure to optimize integrations and automation.
• Incorporate the most used or newly released features into your Odoo CRM instantly.

By integrating the 8 phases outlined above, businesses build the Odoo CRM software effectively. However, performing all these is a technical endeavor that requires experience and expertise to execute this process successfully. Therefore, opt for an Odoo CRM implementation consultant or an Odoo CRM development company like GrowSherpa to ensure a seamless and efficient Odoo CRM implementation.

How GrowSherpa Can Help You with Odoo CRM Development?

Building a robust, scalable, and tailored Odoo customer relationship management system requires expertise, and that’s where GrowShepra comes in. As a leading name in Odoo CRM development services, we offer the following:-

1. Custom CRM development

At GrowSherpa, we understand that every business is exceptional. We specialize in customizing Odoo CRM to align with your typical workflows and operational prerequisites perfectly. Our team of developers operates closely with you to design a CRM system that incorporates:

• Tailored features: We can build custom fields and modules to record the fundamental data points that count most to your business.
• Automation: We set up workflow automation that enriches efficiency, from lead assignments to follow-up reminders.
• Seamless integrations: Our expertise extends to integrating Odoo CRM with your existing apps, such as Odoo ERP, accounting, and marketing tools.

2. Expert consultation and implementation

Our Odoo CRM implementation analyst guides you through every step of the process by ensuring that your transition is smooth and hassle-free. From initial planning to system configuration, we offer:

• Assessment: We start by thoroughly comprehending your business goals, sales processes, and customer engagement strategies.
• Implementation Support: Our Odoo CRM implementation consultant ensures that the setup is completed accurately and all components are operating as expected.

3. Ongoing support and maintenance

We at GrowShepra provide all the services from consulting and development to continuous maintenance. 

• Regular Updates: We make sure that the Odoo CRM system stays updated with the trending features and incorporates the latest features introduced by Odoo. 
• User Training: Our export Odoo developers provide end-to-end training to your team to maximize the use of CRM to drive effective sales and improve customer relationships.

Top 5 Best Practices to Enhance Sales Success with Odoo CRM

Here are the best practices to obtain sales success with your Odoo customer relationship management system. 

1. Establish clear business goals
   Defining clear business goals helps maximize the effectiveness of your Odoo CRM. A clear business objective aligns your sales strategies and ensures that your entire team remains focused on KPIs that drive success.
2. Leverage automation and data-driven reporting
   The Odoo CRM offers a powerful automation feature to streamline repetitive tasks such as lead assignments, follow-ups, and reporting. Utilizing these reporting and automation features, you make informed decisions that help enhance sales strategies.
3. Customize your CRM system
   Configure or customize Odoo CRM that fits your business operations. A tailored CRM enhances user experience, ensures relevant information is readily available, and supports the unique needs of your teams.
4. Integrate with Other Odoo modules
   Odoo’s modular architecture allows for seamless integration between various modules. By connecting these systems, you create a holistic view of customer data, streamline processes, and facilitate better communication across departments.
5. Encourage user adoption
   The success of your Odoo CRM relies on how well your team adopts and utilizes the system. Provide comprehensive training, resources, and ongoing support to ensure users are comfortable navigating the CRM.

Discover more about how to use Odoo CRM effectively and unlock new levels of efficiency and success!